Role: Senior Strategist / Producer
The University of British Columbia's prospective student’s website has 2 main objectives: to be a window into what life is like at UBC while providing information about courses, registration and other administrative content. I was given the task to create an emotive and engaging homepage that also provided key tactical information. By creating a socially aggregated component that served up content hashtagged #UBC, prospective students can now see authentic content uploaded by real-life students currently attending UBC. Since launch, visits have increased 42.12% as compared to the same time period last year. Recruitment goal was to increase student yield 9%; this goal was exceeded with a 14% yield.