ROLE: Senior Digital Strategist / Producer
The Canadian Freshwater Alliance delivers communications tools to help environmental organizations protect and restore Canada’s waterways. With so many amazing tools available, they needed a new website that could display and distribute those tools in the simplest way possible. Since a membership fee was required to access Freshwater Alliance content, we had to create a website with a front facing sale funnel as well as a logged in user space for members. The result was an easy-to-navigate website highlighted by a user-friendly dashboard where members can access and organize their resources, communicate with one another and share content.